Posh Bingo relaunched with TV advertising campaign
Thursday, May 14th, 2009 | Bingo News
Daub Ltd who own the online bingo websites Posh Bingo, Wink Bingo and Bingo Fabulous have began a major television advertising campaign after relaunching the Posh Bingo website.
First of all the Posh Bingo website was redesigned, then it was made a standalone website as it was taken off the globalcom network of websites and lastly four television adverts were made and are currently being shown on TV at the moment.
Speaking about the adverts and relaunch, marketing director Maurice Karpes said, “There’s a sense of humour about the whole way we’ve put the Posh Bingo site together. So, similarly, we wanted the advertising to reflect this and show that, to coin a phrase, you don’t have to be posh to play Posh. We also gave a lot of thought to the actual look and feel of the site. We think the whole design of Posh Bingo is much more elegant than the other sites out there.”
The adverts are currently being shown at peak times during the commercial breaks of popular shows such as Coronation Street and Emmerdale on ITV and they are also being shown on digital channels. The adverts which are produced by SpaceBar Media will continue to be shown until the end of June this year.
The adverts have been shown for a few of weeks now and Posh Bingo have announced they have got more new signups to the site than expected since the new TV advertising campaign began.
The Posh Bingo site is growing as there are now more bingo rooms to play in since the relaunch. Free bingo is also available to be played seven days a week with cash prizes to these free games. There is also a guaranteed jackpot game which takes place each month with a big jackpot. Bingo games vary in cost from being free to £2.